of fantasy. As such, he took an endless beating. The motorcars of the 1920s look to our eyes like ingenious contraptions hastily assembled in a tool shop. Their link with the buggy was still strong and clear. Then came the balloon tires, the massive interior, and the bulging fenders. Some people see the big car as a sort of bloated middle age, following the gawky period of the first love-affair between America and the car. But funny as the Viennese analysts have been able to get about the car as sex object, they have at last, in so doing, drawn attention to the fact that, like the bees in the plant world, men have always been the sex organs of the technological world. The car is no more and no less a sex object than the wheel or the hammer. What the motivation researchers have missed entirely is the fact that the American sense of spatial form has changed much since radio, and drastically since TV. It is misleading, though harmless, to try to grasp this change as middle-age